CAMPAIGN #1
Crayola Video Spot
OBJECTIVE: Create a video spot that delivers on the powerful impact that creative play has on developing minds through creative storytelling.
STRATEGY: Creative play, the old fashioned way, fosters learning experiences that inspire, develop essential skills, and promote creative thinking that no digital platforms can replicate.
CAMPAIGN #2
Interactive Packaging
OBJECTIVE: Design a 24 count crayon box that encourages creative play.
STRATEGY: Develop a reversible, interactive package that takes on a life of it's own.
